Technology for Good
Preserving A Legacy
Our Expedition
The Great Wall of China is a monument to thousands of years of culture. But today, many parts of the wall, like the Jiankou section, risk erosion, and destruction. The Jiankou wall spans mountain peaks and treacherous cliffs, making the preservation of this monument no easy task. To combat this nearly impossible challenge, Intel is partnering with the China Foundation for Cultural Heritage Conservation to launch an innovative new approach to its restoration: Artificial intelligence and drones.
Assignment
Deliver an integrated social and digital campaign on Intel’s Great Wall preservation story
Objective
Increase brand valuation by showcasing how Intel technology is transforming businesses and experiences in meaningful ways
Key Message
Intel’s AI solutions are transforming how we capture, map and improve the world’s greatest architectural and historical treasures
Audience
Tech Savvy Mass Market (Consumer + Business)
Visual Assets
Social Content
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The Problem
Preserving the Great Wall is an almost impossible task. Imagine scaling these walls or hanging from these cliffs with only a tape measure. Intel is exploring a new way to preserve this world wonder, using artificial intelligence and drones.
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The Solution
What are Intel drones doing at the Great Wall? Learn more about the impossible mission to preserve the Great Wall across the steep hills and cliffs of Jiankou.
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The Future of Historical Preservation
Technology enables teams like the China Foundation for Cultural Heritage Conservation to challenge the impossible. See how AI powered by Intel Xeon is aiding a preservation project hundreds of years in the making.
Results
16M+
total YouTube views.
No. 1
video on Intel’s YouTube Channel
1m 19s
of average view time
4.5M
unique views
Award
ONE SHOW, CHINA: Red Pencil
ONE SHOW, CHINA: Bronze x 2
ONE SHOW, CHINA: Merit x 2
What We Delivered
Hero experience video x 1
Intel technology video x 2
Social posts x 40
Web page x 1
Print AD x 2 (Forbis and New York Time)
Photography x 35
OOH x 2
Web banners x 6
Channel
YouTube
Snapchat
The Team
Teresa Herd. VP of Global Marketing
John Coyne. Global Director, Account Services
Nam Nguyen. Global Director, Experience Design
Yogi Graham. Director of Intel Creative Content Labs
Katie McCarthy. Group Creative Director
Shachar Aylon. Associate Creative Director
Irene Huang. Senior Art Director/Designer
Steven Ford. Executive Producer
Thomas Green. Sr. Broadcast Producer
Adam Anderson. Account Director
Demian Kendall. Senior Copywriter
Jay Redmond. Cinematographer
Jeff Caroli. Photographer
Jody Scott. Audio Mixer
Chris Konovaliv Audio Mixer