Campaign Development

Intel Small Business Campaign

Objective

Drive the perception amongst small business owners that today’s new computers will greatly benefit their business.
Strategy

Educate how new Business PC innovations powered by Intel’s 8th gen processor can help small businesses to do more to improve business efficiency and become more Professional. Partner with non-traditional reach partners/communities where SB already goes regularly.
Assignment

Create a digital and social campaign for 8th gen computers with Intel Optane memory.
Challenge

There’s a difference between outdated tech being annoying and outdated tech actually hurting your business. We need to convince them that there’s an actual cost outlay to retaining old PCs.

Hey, Small business owner,

Your old PC is costing you more than you think, and you don’t even realize it.

We live in an impatient world. We expect everything to happen at light speed.

Impatience with the status quo is why you started your own business. So at what point did waiting become ok? You’re hard-charging, go-getting, day-and-night working and yet—everyday, your old PCs are making you wait.

Deep down, you know all that waiting is costing you. Every second a customer waits, they’re one step closer to walking out the door. With every crashed presentation, more sales are lost. With every hour of IT consultation, that system drains real money from your bottom line.

If you only knew that upgrading actually costs less—way less—than hanging on to aging PCs?
You wouldn’t wait. One. More. Minute.

Communication Strategy

30S Video Ad

Banners

Social Posts

Spending over 11 hours a year waiting for your old PC to start up can feel like a lifetime. What are you waiting for? Save time with a new PC with Intel Optane memory. Intel.com/smb
Yes, you know to turn it on and off again: but did you know you waste 91 hours a year troubleshooting? What are you waiting for? Get those hours back with a new PC with Intel Optane memory. Intel.com/smb
You spend 91 hours a year fighting to keep your PC working. Why not channel that energy into actual work? Upgrade to a new PC with Intel Optane memory. What are you waiting for? Intel.com/smb
Errors popping up all day = efficiency dropping all year. Old PCs make employees 27% less productive. What are you waiting for? Get back on track with a new PC with Intel Optane memory. Intel.com/smb
Hard to break even when your computer’s always broken. One old computer can cost you $12,000+ a year in productivity. What are you waiting for? Upgrade to a new PC with Intel Optane memory. Intel.com/smb
How many employees does it take to fix one old PC? Employees waste 91 hours a year struggling with old tech. What are you waiting for? Upgrade to a new PC with Intel Optane memory. Intel.com/smb