Rebrand

BMC Software
Brand Identity

Context

In a world where every business is either digital or dying...
Corporate Positioning

BMC is the DNA of the transformed digital enterprise
Company Motivation

BMC provides customers everything they need to thrive as digital leaders

Bring IT to Life is our call to action. It is a challenge to the business world to stop merely surviving and start thriving. IT is not the heart of the business—IT is business. In a world where every business is either digital or dying, Bring IT to Life with digital DNA for the ultimate unfair advantage.

The New Logo

The themes of DNA, adaptation and evolution from the strategy work informed the creation of the new logo—a vibrant, digitized helix representing the DNA of the transformed digital enterprise.

Brand Identity System

BMC’s brand identity system brings the new BMC brand positioning to life with a helix logo inspired by “digital DNA,” a vibrant color palette, an approachable typeface full of personality, and a people-focused photography style. Every element supports the big idea—Bring IT to life.